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Videos

A Q new world

Qualitative. Quantitative. Two ‘Q’ words that have traditionally defined market research. As the marketing world evolves, a new industry vocabulary has emerged. Behavioural Economics, Social Media, Big Data, MROCs... language which has...

Catalogue: Congress 2013: Think Big
Author: Kristin Hickey
Company: Ruby Cha Cha
June 15, 2013
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Citation

Hickey, K. (2013a, June 15). A Q new world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-q-new-world


Videos

The shift from 'order-taker' to 'pro-active' consultant”

Many on the agency side are blind to client-side realities – the structural changes, the emergence of adjacent departments with new and different data streams, the DIY ability, the pressure on budgets, organisational challenges and so perhaps...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Edward Appleton
June 15, 2013
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Citation

Appleton, E. (2013a, June 15). The shift from 'order-taker' to 'pro-active' consultant”. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-shift-from-order-taker-to-pro-active-consultant-


Videos

Why Big Data is a small idea…

How big is Big Data to the marketing research industry? We haven't seen this much zealotry and paranoia since Internet interviewing was first proposed or since FIFA abandoned the Golden Goal. As it turns out, Big Data is not such a big deal. We are...

Catalogue: Congress 2013: Think Big
Author: Stephen P. Needel
June 15, 2013
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Citation

Needel, S. P. (2013a, June 15). Why Big Data is a small idea…. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-big-data-is-a-small-idea-


Videos

Big experience

Meet the FTMI students at Congress: After their networking experience at the Congress, hear from the next generation of researchers!

Catalogue: Congress 2013: Think Big
Author: Dan Foreman
June 15, 2013
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Citation

Foreman, D. (2013a, June 15). Big experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/big-experience


Research reports

Notes on how to apply ICC/ESOMAR code (Spanish)

These Notes are designed by ESOMAR to help users of the ICC/ESOMAR International Code on Market and Social Research to interpret and apply it in practice. Any further questions about the Code, for example on how to apply it in a specific situation,...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2013
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Citation

B.V. and B.V. (2013a, June 15). Notes on how to apply ICC/ESOMAR code (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/notes-on-how-to-apply-icc-esomar-code-spanish-


Videos

Welcome to CEE Forum 2014

Introduction speech from Alina Serbanica, ESOMAR representative for Romania.

Catalogue: CEE Research Forum 2014: East Connection
Author: Alina Serbanica
June 15, 2013
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Citation

Serbanica, A. (2013a, June 15). Welcome to CEE Forum 2014. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/welcome-to-cee-forum-2014


Videos

Making cross cultural qual work in a connected world

Panel Discussion Moderated by:Steve August, Revelation, USAParticipants:Andrew Vincent, Waves, UKAnupama Wagh Koppar, L’Oreal, IndiaEdward Appleton, Avery Zweckform, GermanySandrine McClure, Added Value, France

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Steve August, Andrew Vincent, Anupama Wagh-Koppar, Sandrine McClure, Edward Appelton
June 15, 2013
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Citation

August, Vincent, Wagh-Koppar, McClure and Appelton (2013a, June 15). Making cross cultural qual work in a connected world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-cross-cultural-qual-work-in-a-connected-world


Videos

Lessons from Don Quixote

Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Andrew Vincent, Dörte Töllner, Dieter Müller-Veeh
Company: Point-Blank International GmbH
June 15, 2013
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Citation

Vincent, Töllner and Müller-Veeh (2013a, June 15). Lessons from Don Quixote. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/lessons-from-don-quixote


Research papers

Grand prix research

The global automotive industry faces converging challenges. KPMG (2012) singled out VW, BMW and Hyundai as well-placed to weather the storm. This presentation examines Hyundai in particular, for in this new mobile landscape it represents the...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Authors: Richard Brookes, Patricio Pagani
Company: Infotools
May 24, 2013
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Citation

Brookes and Pagani (2013a, May 24). Grand prix research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/grand-prix-research